Radical VMware EUC business ideas

Posted by on January 22, 2016 in Featured | 0 comments

We are almost a month into 2016 and the stream of 2015 recap and 2016 prediction articles and blog posts have finally stopped. But out of these and some recent thoughts, I came up with a few radical ideas for the VMware EUC business unit.I’m well aware that these have pretty much no chance at coming true, but I thought they would make for some interesting conversations. Who knows maybe the right person will read this and it will all come true.

I’m well aware that these have pretty much no chance at coming true, but I thought they would make for some interesting conversations. Who knows maybe the right person will read this and it will all come true.

 

Create an open alternative 

Divorce VMware EUC products from only working on vSphere as the hypervisor platform. This does not mean that the pair is not a good match, it just means that it could be a great opportunity to open up to other hypervisors. Today this is the approach that Citrix offers by supporting multiple hypervisors and offering their customers the choice of platform to deploy on. This flexibly helps by allowing others to drive innovation and offer different cost alternatives when it comes to licensing. With VMware working on building Project Enzo as the future of EUC, which is being built from the code from the Desktone DaaS product. The original Desktone product supported multiple hypervisors, so the code and support was already there to start with.VMware Workspace can still work closely with VMware on vSphere integrations, but they would be focused on using API’s and should be loosely tied to specific vSphere versions. Today if you deploy the whole horizon suite stack with vSphere and maybe even VSAN. Well if you need to update vSphere for a bug or new feature or want the latest VSAN release a hypervisor upgrade is required.

VMware Workspace can still work closely with VMware on vSphere integrations, but they would be focused on using API’s and should be loosely tied to specific vSphere versions. Today if you deploy the whole horizon suite stack with vSphere and maybe even VSAN. Well if you need to update vSphere for a bug or new feature or want the latest VSAN release a hypervisor upgrade is required. A Horizon upgrade usually forces a hypervisor upgrade usually forces a Horizon upgrade unless it’s just a maintenance release. These updates may also force a database version update if you were lagging in your SQL version already. As the stack continues to grow the cascading dependencies has gotten very long and upgrade one later can force a number of other upgrades that you were not interested in doing.

By offering a more open integration with vSphere this could be reduced, also by support other hypervisors you open up a number of other alternatives. VMware has been focused on trying to build the ultimate EUC product suite offering and giving customers a single vendor to deploy. But the reality is that most customers usually are still deploying at least another vendor for profile management (UEM) and monitoring tools. It’s a long a hard process for a single company to build a perfect product suite offering. This does not mean VMware should stop trying but by offering

It’s a long a hard process for a single company to build a perfect product suite offering. This does not mean VMware should stop trying but by offering a all VMware and an open alternative they can give customers the ultimate choice. By having more freed around the

By having more freed around the hypervisor VMware Workspace could build their next generation management layer in any cloud service. This means that they could host or allow customers to build Enzo management layers in AWS or Azure rather than being stuck with VMware Cloud offerings that are not as widely adopted. Below are the current VMware suite offerings, there are a number of options and you can see as you move up there are a large number of products.

Below are the current VMware suite offerings, there are a number of options and you can see as you move up there are a large number of products.

vmware suites.001

 

The open alternatives would allow customers to seek out the best products in the supporting products and not have to pay for VMware legacy products when they want other alternatives.

open suites.001

 

Spin out EUC Business unit

The idea here is that VMware would spin out the EUC business unit into it’s own private or publicly traded company. This idea would make the first idea a lot more feasible. We will call this new entity VMware Workspaces, nobody better register that domain name before I get the chance.

VMware workspaces would own the Horizon (Apps & VDI), App Volumes, UEM, Mirage, workspace, ThinApp, and AirWatch products. They should probably also own and control the Workstation and Fusion products since they are desktop related also.

The new entity can still work closely with the VMware hypervisor team and other teams to continue to build integration between the core products and the EUC products. But the new VMware workspace company is free of any legacy core data center baggage and roadblocks that keep them from innovating and moving to market faster. I think this new freedom could greatly benefit the existing products, processes and allow for the new entity to advance their solutions faster.

VMware Workspace would also be free to offer integrations with 3rd party solutions and provide greater options for customers to build solutions from as discussed earlier. They would still have an all VMware option, but by offering the open option the product licensing can be reduced.

I also think that a separate EUC entity would be free to innovate without having to conform to legacy VMware products. A good example around this would be EUC monitoring. The existing vROPS monitoring tool is heavily deployed for core VM management, but does not do a great job for EUC monitoring. It also is very polluted when you are forced to load different management plug-ins to support different platforms. By being free to create their own monitoring tool a better product could be released.

In the past, this probably would not even be possible, but in the last 2 years VMware has built a great leadership team in the EUC business unit. Along with acquiring several products in this time period they have also grabbed up some excellent leaders, ones that are better to lead a company rather than a business unit. The executive team for a future VMware Workspace entity could be Sanjay Poonen as CEO, Harry Labana a VP, Noah Wasmer a VP, Shawn Bass CTO. Also with growth of the EUC product sales and AirWatch purchase there is now probably plenty of revenue to support a separate entity.

 

About Brian Suhr

Brian is a VCDX5-DCV and a Sr. Tech Marketing Engineer at Nutanix and owner of this website. He is active in the VMware community and helps lead the Chicago VMUG group. Specializing in VDI and Cloud project designs. Awarded VMware vExpert status 6 years for 2016 - 2011. VCP3, VCP5, VCP5-Iaas, VCP-Cloud, VCAP-DTD, VCAP5-DCD, VCAP5-DCA, VCA-DT, VCP5-DT, Cisco UCS Design

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