Lets stop the technology snake oil
I’ve read at least a few blog posts over the last six months or so that have just made me scratch my head. People talking up technology that does not even exist or clearly have never touched it themselves. I think as bloggers and technology people we have a duty to customers and others to paint the whole picture.
I’m not sure if people are being paid for things like this and not disclosing them properly or what might be the case. But more and more I see bloggers getting briefings on a technology and taking that hour long call and powerpoint presentation and writing a glowing blog post or review. People your words carry weight and many are respected influencers in the community. I’m sure that you would not tell a friend that the new Ford focus was awesome because you watched a TV show about it.
Personally I take anything a vendor tells me with a grain of salt until I get some personal experience with the product. Performance reports are nothing but pretty lights until it passes my tests or has performed in my customers environments. If you do take performance details provided by a vendor or a paid 3rd party, I think you should clearly explain that you did not test these and they are vendor provided numbers. Many of these numbers are done with marketing in mind, a storage vendor wants to claim big numbers so they do 100% of 4K reads.
I will not write something that does not explain where the information came from. If it was from a briefing I think that should be disclosed, if I do performance tests you will see how it was tested and the results. Full disclosure is the way to live, I’ve seen this talked about before with blogging. This is what lead me to start a new blog that I will not shill here.
I know there are always new products and vendors coming out that sound awesome. Just make sure you are painting the right picture at the moment with the facts that you have. Your readers will respect that.